Dear Santa ! All i want for christmas is a JCB number one hit

I love the internet. One minute this band was virtually unknown and the next minute they are on the verge of having a UK number one. I truly hope they achieve this as they would have done so without any major label backing, gazillion dollars in marketing spend or payola backed radio and tv campaigns. This is music marketing as its supposed to be and will be the saviour of the beleagured music industry. The reason ? Because its exciting. Even if you are not a fan of the band you can't but help fall in love with that animated hand drawn video.
Buy the JCB single and make it a xmas number 1