It was Elvis' 3rd film and was released by MGM on October 30, 1957. Elvis plays "Vince Everett," an ex-convict working in the music industry, and a character analogous to Presley's then public image. After going to jail for a bar fight he did not start, Everett meets Hunk Houghton in prison, and the two men form a bond. Houghton, a washed-up country singer, teaches Everett to play an old guitar, and to sing a few songs. Upon his release, Everett lands work at night clubs, but not singing. He meets Peggy Van Alden, a record company talent scout, who allows Everett to record a song. They bring his demo to an executive at a small record label, who then records the exact arrangement with one of his established stars. The interesting angle from our point of view is that Everett and Van Alden then start their own label to bring Everett's records to the public, and fame, riches, and a film career ensue.