It’s been dubbed as the perfect alternative to Simon Cowell’s X-Factor, it has already yielded at least 3 chart hits for its contestants and we haven’t even reached the final yet. The winner of the show will receive a £100,000 cash fund rather than a record contract with an emphasis on giving the acts control over their careers, and every song performed on the show is available to download from iTunes and Sky Songs 100% of the net profits of the songs and merchandise going to the musicians. Make no mistake this show is the most important music TV show at the moment as it will herald a shift in how TV talent shows will evolve. I think it is brilliant and with a few tweaks here and there could totally eclipse Cowell’s pantomime shows. Watch, rate and comment.