“Get Your Act Together” pt 1.

This is the first part of a series of articles I am writing that would help independent artists to record, market and release their own music in today’s “new” music industry.

We are living in exciting times and one of the most exciting things happening now is the destruction of the “money hungry” hype machine that ensured that only the rich and powerful or the incredibly lucky were able to make it in the music industry. It was the mentality that said that one needed to spend $1million on a music video and shoot in far flung but exotic places.

Get Your Act Together Studio

This is no longer the case. Technology has slowly but surely attacked the music industry since the late 80s when home recording equipment tumbled in price. It has been possible to record your own album in your bedroom since the late 80s, when equipment like the Fostex R8, and Alesis ADAT, hit the market and ever since MIDI became common place in studios. Since then the digital revolution has continued to spread its tentacles across then entire music industy.

Now, we have finally seen the digital revolution hit about every department in the music industry. Now we can record an album on a laptop, shoot a video with a DSLR, get instant fame and fortune from just Youtube and all of this while remaining in control of our music and budgets. But still many people are thinking “old world” thoughts. It is like an addiction. Despite the major labels signing fewer and fewer acts with less paid as advances, there are many still who only dream of signing with a major label. Album sales are decreasing and recorded music is becoming more and more like 3 minute adverts for “artists” and labels. New opportunities are emerging and while I am not writing off the “traditional” record industry, it is no longer going to be the most important and will become more “specialist” in nature.

Many independents have tried to follow major label release strategies, only to find out that it is not suited to budgets less than hundreds of thousands of dollars. Even the majors are now beginning to feel the pinch of the recession and budgets are shrinking. Now the majors are increasingly looking to so called “360 deal” with artist, the whole industry is evolving. This is a great time for reform. Which ever side of the fence you sit, we are living in pretty exciting times.

It is in the light of the wonderful crossroads that I realised that there is a wealth of knowledge we can share to help independent artists to make wonderful music and get audiences and fans excited about music again.

The “Get Your Act Together” series is going to help you survive today’s music industry climate. Let’s make it clear. It will work for some and it won’t for others. If you want to take shortcuts then you might as well queue up for the TV talent shows and gamble on them. You could of course play the lottery each week and hope for the best.

This series is for serious people who want to make music that will rival the majors and I am are providing all of this information for free.

I shall be putting links where you can buy equipment, build your own studio and team up with like-minded individuals.

I shall release updates on a weekly basis and I encourage you to comment, discuss, share ideas and get involved.

Myhotmusic update

We are tweaking this blog a little bit and adding some pretty cool features that will help those of you independent artists who are trying to make their way in today’s music industry. Starting next week we shall be starting a regular music production and promotion feature. Learn how to make the most of your home studio and if you haven’t got one then learn how you can get one.
Stay tuned.

Jade “It’s My Time”.

As I prepare to watch the live match between Man Utd v Arsenal at Old Trafford, I am enjoying this year’s UK entry in the Eurovision Song Contest. It is a blatant rip off of Leona Lewis, I wonder why they didn’t just ask Leona to sing it. The song is called “It’s My Time” and it’s not bad actually. Nice, easy listening music which should uplift everyone. This could be the UK’s year and it is strongly tipped.

Ashley Benjamin. Pop/Dance music to dance away the G20 blues.

Ok the thing is his voice is a bit weak or he is attempting to sing in a style his vocals cannot handle. But putting that aside, his tunes are great, the music is excellent and is a little bit more polished than his vocals. If the music was a bit more raw or his vocals were more polished, then it would be perfect.

Pop over to his Myspace and check his tunes out especially “Think Of You”, and the DeConstruction mix of “Lil Love”. Excellent dubby bassline fabulous synth stabs. Back to the good old days of House.

http://www.myspace.com/ashleybenjaminntb

Out: 1/6/09.

Lady Gaga music for the noughty generation ?

Lady Gaga has hit the top of the charts in the UK this week with her song “Poker Face”, but is she famous for her music or for being a controversial fashionista ?
It is clear that she has got a lot of attention for her dress sense or lack thereof (depending on your point of view) and has been in the news for her flesh baring fashion, often going out without pants. To be fair to her, at least she does it in style and is not as tacky as some. One thing that she has done pretty well is the way she uses Youtube, releasing a weekly video called Lady Gaga – Transmission Gaga-vision. Have a look at it:

Myhotmusic Alert – The Botticellis “Up Against the Glass”

This is the band you NEED to be listening to in these hard times. Beautiful vocals reminiscent of the Everly Brothers and John Lennon. The music is just beautiful and the song is just delicious. The best thing I have heard all year. They need to be on the radio !

They are from San Francisco’s Outer Richmond district, and the Botticellis love to make delicate pop music and love to surf. Believe it or not, they used to be a heavy metal band !

Links:

http://www.daytrotter.com/songsdown
http://www.myspace.com/thebotticellis

4/5

Myhotmusic Alert Michael Maiolo “Infatuated”.

Melbourne’s Michael Maiolo reckons that “cute boys turn heads”, he breaks necks !
We we shall reserve judgement as far as that is concerned. But we reckon his debut single is pretty good. It is catchy and groovy. We prefer our very own DJKZ’s remix.

“Infatuated” is about the rush of blood and beating hearts when two people get together for the first time and we’re sure it’s a subject matter that everyone can relate to at some point in their love life.

One other thing to mention is, the video was filmed using that lovely piece of kit called the Nikon D90.

Check out Michael’s website, join his mailing list and watch out for the single.

www.michaelmaiolo.com

Myhotmusic Song of the Day: Estelle ft Ceelo “Pretty Please”.


The Motown influenced soul music bandwagon marches on. But we love this one. Reminds me of Raphael Saadiq’s “I love that girl”. It comes from her album ‘Shine’ which is actually very good, ‘Pretty Please’ features Ceelo on vocals and is yet another British singer raiding their parents record collection for ideas. I don’t mind as long as they are making great records but like Amy Winehouse, Duffy and Joss Stone (who started this trend), Estelle has managed to come up with something half decent.


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