For the last few years I have been following the developments of the free music concept and have also conducted a number of tests of my own and have seen interesting results.
However, one thing I will say is that free music whether that be streaming or downloads will affect the music industry in a positive and negative manner but overall it will be positive for those who are prepared to make the switch.
One undeniable fact of the internet is that more and more people are spending more time online. In fact in Australia, for the first time, Internet video hours beat TV viewing hours and this trend will continue. Most people log onto Facebook, Myspace and other social networking sites and share music, video content and other applications while online.
Right now the most important signing for labels would be an online marketing expert who knows their Google from Azoogle and is able to maximise the label’s revenue from FREE content. In fact you should NOT leave it to the Imeem’s, Youtube’s and We7’s to monetise your content.
Labels and artists must now have their own Ad sponsored solutions on top of the licensing income they derive from doing deals with 3rd parties.
Funnily enough, the rise of free downloads will open the door to higher premium physical sales.
I have just been listening to my favourite 80s songs and I find it hard to beat Sade’s “Sweetest Taboo” or Tears for Fears “Everybody Wants to Rule the World”. These 2 songs will possibly feature in most people’s best 100 80s songs. Anyway enough of me waffling on about it. Have a listen to them now.
Check back and bookmark this page because I will be adding more songs to the playlist.
Here is a fantastic new ad campaign. Walkers have made the small town of Sandwich one of the most
exciting places in Britain. How did they do it? There are lots of
clues on the website – www.walkers.co.uk – and Sandwich residents are
already talking about it on Twitter (search for #sandwichevent).
Rumours are circulating!
It’s only the first part so check back regularly for the rest of the clues coming in the next few weeks.
Welcome to the brand new look Myhotmusic website. We are looking for bigger and better things to happen and we really like the new look website and template. We will continue to tip great music from the net and you can still visit the old site by clicking on the archives button (above).