Amazing but true. UK satellite TV station Hollywood Classics Network, which broadcasts on the Open Access TV network are offering Prime Time Ads for only £8 per 30 secs AD, with no minimum amount of Ads required. They are offering this during major films and they are broadcasting to over 8 million UK homes and 57 European countries.

Not only that, they are offering businesses, charities and ministries the chance for sponsored Airtime for only £50 for 15 mins of Prime Time. We have contacted them to get more information but this sounds like a fabulous opportunity for the right kind of artist. HCN broadcast Hollywood Classics and as such should get a lot of viewers, in theory at least.

The digital TV revolution, now competing with internet video ads means one thing. The cost of TV advertising and broadcasting will be going down. It may spark a similar revolution to the digital recording revolution which slashed the costs of making music, opening a lot of opportunities for independent artists and labels. Let’s hope the quality of TV programming doesn’t suffer, but this is a tremendous opportunity for labels to have their own Youtube style channel broadcasting artist EPKs, special concerts and so on. The potential is as huge as the net but on normal telly. This could ensure artists who don’t get airplay have an opportunity to reach millions.

Hollywood Classics Network, broadcast on Sky Channel 160 (Open Access 2), from 6pm weeknights & 12 midday weekends and Sky Channel 883 (Open Access 1), broadcasting from 6am – 9am everyday. They are the UK’s only free-to-air Movie & Comedy Channel, broadcasting the finest archives in free TV, with 1000’s of Classic Movies, big Star Films, & the greatest Classic Comedies from American Networks, so they should have a lot of ‘wholesome’ family content and would suit artists like Simply Red, Lighthouse Family and even Duffy.

You can find out more from http://www.openaccess.tv/hcn.htm or call HCN on 01604 882 581