There is a very interesting article at Advertising Age, regarding the so called 360 Deal. Managers and management companies are in the best place possible to make the 360 deal work. More at
http://adage.com/article?article_id=127077
There is a very interesting article at Advertising Age, regarding the so called 360 Deal. Managers and management companies are in the best place possible to make the 360 deal work. More at
http://adage.com/article?article_id=127077