In what appears to be a historic deal, Universal and Tunecore have teamed up to discover new talent. What Universal seem to be doing is creating a number of “service oriented” labels (something which I have advocated for in the past).
This enables artists to hire Universal’s departments for a flat fee rather than licensing or assigning their rights to Universal.
The artist and Universal may still be able to do a traditional licensing or “record deal” by mutual decision.
Watch this one closely as it seems pretty interesting indeed. More at: