MrFuturistic says: Internet Ad spends outstrips TV. But what does this mean for content providers ?

Not exactly new by any means but a significant article last year means greater opportunities for quailty content providers. Now that the internet gives advertisers a lot more accountability and greater means of tracking ad performance, it is time to shift the style of adverts online to a model that would take advantage of this. Music is going to be a vital part of this as would music videos and short movies or webisodes.