My Hot Music Pty Ltd is an exciting new company. Incorporating a record label, audio production, Film and TV production, blog, IT consultancy and more, My Hot Music is a forward thinking, technology driven media company that is capable of navigating the ever changing entertainment industry.
The myhotmusic.com website was created in 2005 by singer/songwriter Kehinde as a music blog reviewing music releases and commenting on music industry news. Over the years we noticed that the advent of digital distribution has not made the impact independents wanted and in fact now the charts are more dominated by major label acts and the independent sector has found itself on the wrong side of the negotiations table with the likes of Apple, Google and Amazon, despite Merlin, Impala and AIM’s sterling work.
Rather than look at this as a negative, we prefer to look at the opportunities for independent artists and labels. This is a great time to make music, there are heaps of resources available and opportunities but the basics need to be there. You still need hit songs and you still need a marketing budget.
Fortunately we know what needs to be done and the steps to take to get your music heard.
Our approach is to make things happen, in other words produce but not with a short term approach but a long term strategy that will enable our artists to develop and grow at their own pace and own style. There is a market for everything no matter how small or large. It is all about consolidation and scale.
The next exciting chapters are now being written and it is our goal to make My Hot Music, Melbourne’s Motown.