It is very important that every independent musician, songwriter, artist or producer MUST seriously consider setting up their own computer-based recording studio. Firstly, they are super affordable and there is a solution that works for virtually all budgets from dirt cheap to uber expensive. Now let me be clear here. I am talking about an in the box recording studio. Not a hybrid or ‘analogue’ based studio. If you’re interested in one of those options, then there are other websites and videos that deal with those types of studios. In our computer-based studio the computer will be doing all of the processing, effects, mixing and mastering.
You can set up your CBRS on literally any platform from an iPad, laptop, desktop or dare I even say it your iPhone. In fact check out the video below, which features The Internet’s Steve Lacy, who makes all his hits on JUST his iPhone! He uses GarageBand as his DAW. For non iPhone users, you can also use BandLab, which is the online DAW and is pretty good with a massive user base.
I have a track on Spotify called Joy which was recorded and mixed in GarageBand on my 16GB iPad 3 (2012 model). This was recorded in 2016. On the laptop side of things the 2020 MacBook Air M1 version is such a powerhouse that put many a laptop to shame with the colossal amount of plugins it could load without breaking a sweat.
You know what they say? The best computer is the one you have available to you. You can literally make radio ready music using all sorts of computers, from ancient Core2Duos to the latest and greatest 128GB Ram desktop beasts! Head over to Ebay and score yourself some bargains and get recording. Download Reaper or Cakewalk by BandLab if you’re on the PC side of things or dive into GarageBand for IOS or MacBooks upgrading to Logic Pro whenever you can. In fact Apple are about to release Logic Pro for the iPad which would be a game changer and is something eagerly anticipated by many.
We have entered into a brand-new world, a world where anyone and indeed everyone is now an artist. You even get brands setting up their own artists and we have witnessed the emergence of the AI artist, many of which have amassed thousands of followers on social media. But what does that mean for YOU? How can you run your own music business? How do you make money from your music?
In this overview, I want to point out a few things for you. Firstly, it is YOUR business, and you can run it anyway you like. Secondly, now is not the time to defer to experts, to build a “team” or to have an ever-expanding entourage of yes men. Stop thinking like the majors and start to think like lean mean independent machines. I would strongly recommend you download the app, Music Inc. We have mentioned it on here before but in a nutshell, Music Inc is a game where you create your own label, sign artists and then seek to make money whilst battling the scourge of piracy. It will teach you more about the industry than any course will. Independence means you jump in at the deep end and learn as you go along.
To run your own music business, we are going to recommend you do the following. Feel free to skip that which does not apply to you.
Set up your music business – This could be a company, sole proprietorship or partnership (if you’re a group) Please contact a local accountant who can give you proper advice regarding this.
Get a job – You need some regular income from which you can invest into your business.
Set up a fundraiser – You can use crowdfunding, host an event or contact friends and family.
Get a business loan – As long as you’re sensible, don’t over borrow and are in a position to repay any loans, this could be a vital way to inject some cash into your music business without giving away any equity.
Set up your own studio – You need your own studio set up which could be as easy as using your existing, laptop, tablet, desktop computer or day I say it, your phone.
Download the Music Inc app and play play play!
Sign an artist – initially this should be yourself. Sign yourself as a producer/artist and you’re ready to go!
In the next article, we are going to dive deep into setting up your own recording studio, using gear that we have used ourselves, and as such, we can prove how effective they are. It is important that you own the means of production. You need to have your own recording studio and with modern computer technology that means owning a decent, but not necessarily expensive, computer. Add a few external devices such as a microphone, headphones, audio interface and MIDI controller, plus all the cabling, and you’re ready to go.
In the mean time click here for more information about the Music Inc app. See you next time!
There are so many Internet experts who are willing to teach you how to record your music, what interface to buy, how to mix, how to EQ, 5 things you’re doing wrong, how to use Facebook ads to get 2.5m streams and so on. Most of these gurus have one thing in common! They all run bloody courses. Stuff the courses, I am done with courses. One thing these experts tell me is that they are more music marketers than artists or labels and as such they have a vested interest in keeping you learning, learning and constantly learning. Death by degrees as my former Pastor used to say.
Now that is all well and good but no one got time for that. What we want to do at www.myhotmusic.com is to show you how you can do all of the above, yourselves without signing up to any courses or forever be in our debt and why is that? Well it’s because our priority is making and releasing our music on our own label and in the spirit of punk we want you to get out there, get your laptop, start recording and then point you to the best services, in our opinion, to help you do the rest. Not only that we will always offer you an appropriate DIY alternative so you can get your hands dirty and do it yourselves. So stay tuned, subscribe to our newsletter so you can be first to know about our new articles and enjoy the ride because 2023 is your year to shine!
From the 1st of October, you will not be able to share your music on Facebook. You could also have your band page deleted and banned. That’s according to an article by Loudwire published yesterday Sept 12, 2020. It goes on to say that “Facebook is taking steps to limit the ability of bands to promote videos that will “create a music listening experience for yourself or for others”. Understandably many musicians were angered by this and worried that their Facebook pages would be rendered useless. But the truth is that this is not the case. Facebook are targeting users who post unauthorised copyright content and in an interview with reknowned music magazine NME they moved quickly to clarify their intentions. The rules have also been in place for 2 years and are meant to “balance our commitment to supporting musical expression on our platforms with also ensuring we uphold our agreements with rights holders, which remains unchanged.” So relax everyone Facebook is not banning music nor are they going to delete band pages for sharing bands own music.
Music mentor and manager Damian Keyes has developed a 20 day strategy for promoting your single. The plan is free (you just need to give your email address) and is a comprehensive day by day plan which is as exciting as it is beneficial for bands and artists. We cannot recommend this highly enough. Watch the video and download the plan and use it to create stories for your social media pages and make sure you link back to your website. Damian Keyes founded the British Institute of Modern Music, now known as the BIMM Institute, when he was just 23! He has worked with artists like Eric Clapton, Alanis Morissette and Bob Dylan as a bass player and now runs a management company (DK Music Management) and other important music related businesses. For more information visit his site https://damiankeyes.com
If you are interested in making music, you want to be a pop star and have not got the foggiest idea what to do or how to take your music to the next level, I strongly advise you take a look at this fascinating book by Russell C Brennan. It is jam packed with lots of tips and advice and I have to say that I could not put it down when I got it, resulting in a very late night and bleary eyse in the morning. Russell has been there and done it so is not a typical music biz expert pontificating at indie artists but he has been an artist (still is), ran a label, been a manager so knows what he is talking about. However, it’s his style that does it for me. This book is written in everyday, down to earth English and though it is UK centric, it is still relevant for those outside the UK. Check it out now (click the link below)
For the last few years I have been following the developments of the free music concept and have also conducted a number of tests of my own and have seen interesting results.
However, one thing I will say is that free music whether that be streaming or downloads will affect the music industry in a positive and negative manner but overall it will be positive for those who are prepared to make the switch.
One undeniable fact of the internet is that more and more people are spending more time online. In fact in Australia, for the first time, Internet video hours beat TV viewing hours and this trend will continue. Most people log onto Facebook, Myspace and other social networking sites and share music, video content and other applications while online.
Right now the most important signing for labels would be an online marketing expert who knows their Google from Azoogle and is able to maximise the label’s revenue from FREE content. In fact you should NOT leave it to the Imeem’s, Youtube’s and We7’s to monetise your content.
Labels and artists must now have their own Ad sponsored solutions on top of the licensing income they derive from doing deals with 3rd parties.
Funnily enough, the rise of free downloads will open the door to higher premium physical sales.