We’ve decided to bring to you a series of fantastic videos that can help you as an indie artist to get off your butt and create brand new records. We are going to try and cover every aspect of the new music industry from recording, production, a&r and promotion. This is a very exciting time to be recording and releasing music.
But a lot of young artists just do not know the wealth of material out there that will set you free and stop you from spending ridiculous amounts of money on recording or production and also stop you from mimicking every fashionable sound out there because guess what? You won’t get signed if you’re not unique or if you don’t already have a bazillion Facebook fans, millions of Youtube views and merchandise flying out the door. So to kick us off, let’s start from the absolute beginning. Graham Cochrane from Recording Revolution has shared a fantastic video about starting your own recording studio for $300.
As we say goodbye to summer here in Melbourne, the nights are beginning to be long and cold, I stumbled upon this lovely and warm video by a band called Destroyer. The song is called Kaputt and was shortlisted for the 2011 Polaris Music Prize award. The band is fronted by singer-songwriter Dan Bejar and was formed in the early 1990s. They are set to release a new album later this year but in the meantime put your dancing shoes on and enjoy Kaputt
French singer Petite Meller describes her music as Nuvo Jazzy Pop. Her single “Baby Love” is a welcome release after weeks of depression caused by horrible world events. This record is brilliant and a Record of the Year contender! She’s pretty cool too and definitely one to watch in 2015. Share it with everyone, because she will be huge!
I must admit I was a little cautious when I first heard this song. It was such a departure from Gotye’s version and I didn’t fancy it at all. But after a few listens it has grown on me and Leahcar has done such a tremendous job. Taken from the album “Romantique”, Heart’s A Mess gets a solid 8/10 from us. Could she be Australia’s Adele? Time will tell.
This is a song for YOU! Another brilliant tune from Mel Jade. The song is taken from her debut album ALIVE which is out now from iTunes and all other leading retailers. Mel Jade is a rising pop star who is doing this all by herself without any label or management. She loves making music videos and one for the future.
Really love this! Taken from Joss Stone’s fourth studio album Colour Me Free! “Could Have Been You” is just pure perfection. It’s passionate, polished and pulsating. Joss delivers a fine vocal, the violins tug at one’s heart strings and it has gone into repeat on our player.
Congrats to Belgian-Australian artist Gotye on winning 3 Grammies: Best Pop Duo Performance, Best Alternative Album, and Record Of The Year. What we find very interesting was the fact that the record was ignored by Australia’s commercial radio stations but kept on climbing the chart, then got picked up by Ashton Kutcher, Lily Allen and others on Twitter, got a ton of views on Youtube and was virtually unstoppable. Would have been nice if the producers at radio picked up on such an obvious hit but of course being independent, not from X-Factor, or trashy pop a la Kesha, they couldn’t see it as a hit when they could have championed it from day one. Anyway it goes to prove a hit will always find its way to the top. Congratulations Gotye from myhotmusic.com. We knew it was a hit the first time we heard it.
It has a sort of 80s meets now vibe but with a pretty good chorus. Mel wants trash and treasure probably 2 very opposite gifts but it’s a pretty decent song. We’ve been following Mel Jade’s progress for a few years now and believe she is on the verge of something big. One to watch and our first tip of 2013. Wow it is February already!
We are shocked to hear of the passing of soul legend Whitney Houston. No details have been given but we just heard it on Talksport. WIll update you with more details as soon as we hear anything further. This is so sad and shocking. I remember hearing this song with Jermaine Jackson. It was the first time I heard of Whitney Houston ahead of her debut single "You Give Good Love".
December 25th 2011 will go down in history as the day when the new model music industry finally arrived. The UK top ten features a young lad by the name of Alex Day, whose hit "Forever Yours" is arguably the most successful DIY music release in history. Forever Yours peaked at number 4 in the UK national pop charts beaten only by Millitary Wives (Decca), Little Mix (Syco) and Dominick The Donkey (Cinquenta Musica).
To be honest it has been here for a few years but critics dismissed its earlier successes as "not being repeatable", "not a bona fide chart hit" etc. Ever since Koopa stormed the pop charts in a blaze of publicity, the unsigned artist has grown from strength to strength, unfettered from the stuffy suits of the music industry and its bland same sounding hits. But in Alex Day the DIYers have a genuine hit to shout about, a record that will make everyone finally sit up and take notice, a formula, a strategy, a method that ANYONE can employ. It does not require a huge amount of money to break it but it does require time, cleverness and great content especially great music. Artists all over the world rejoice! The DIY method is here to stay!
Earlier in the year Rebecca Blacks' much maligned single Friday quietly notched over 100,000 sales and dented the lower regions of the charts. That record was a surprise hit in many respects but it did require the publicity machine to break it and whilst most people were laughing and trolling her, fans we quietly buyiing the single until it sold significantly and hit the lower bowels of the charts worldwise. In fact that was probably just about as much as an independently released single could achieve without the circus of traditional pop music promotion, without widespread radio play and without the backing of the majors.
But how did Alex Day do this? How did a young 22 year old crack the charts without the backing of any label? How did he do this all by himself? and more importantly what can we all learn from his experience?
Well the really short and simplistic answer is Youtube!
Since 2006 Alex Day has been posting regular videos on Youtube and with a few mates notched up a staggering number of subscribers. His video channel has nearly half a million subscribers who watch his videos regularly. Add to the mix a catchy and infectious record and a funny albeit cheap looking video and most important of all a carefully constructed campaign around a day called the Forever Day (18th December) backed by loyal fans.
His fans bought all the mixes of the singles which all add up to the overall sales and hey presto a top 5 hit. To say this idea was ingenious would be an understatement. Alex Day and the Nerimon Army have achieved what many labels could not achieve and make no mistake, the significance of this achievement shall reverberate throughout the record industry who must now hear the death knell sounding. Artists no longer need them to release their music, nor do they need them to market their music. By the way Alex didn't have to spend a penny, instead he spent a lot of time personally emailing all his fans and getting them to back the single.